New points of view can help you discover new solutions, ideas and answers. That’s where your imagination comes in – it can help you step into someone else’s shoes, even if it’s just for an hour. Attribute change – deliberately trying to imagine someone else’s point of view – can refresh your thinking and lead you in a new direction.
Attribute change is great for amplifying a small team into a larger one – when everyone takes on multiple points of view, you can generate lots of ideas with only a few people.
Create a list of attributes like age, job, or nationality.
Brainstorm examples for each attribute until you have a range of different points of view.
Think about the problem from every point of view. It can be helpful to do research in order to find out how attitudes and ideas differ amongst the groups you’re looking at, but if you don’t have time, your imagination goes a long way, too.